It’s been more than 30 years since the first commercial email was sent, but email is still the most important and effective way to reach your audience. However, email has evolved in the 2010s, and millions of businesses are trying to reach their audience on this platform. This means getting your audience’s attention is much more difficult than it was 10 years ago, and it’s getting more difficult every day. In 2019, the email marketing techniques of the 2000s are no longer effective.
Keeping up-to-date on email marketing techniques and tactics allows you to separate your marketing from that of your competitors, which means higher open rates, click-through rates, and conversions. In this article, we will share the top 8 email marketing best practice tips, tricks, and ideas to help put your business ahead of your competitors. These include information on:
- Single Opt-In vs. Double Opt-In
- Engagement and Interaction
- Email Design in the Mobile Era
- Frequency and Timing
- Delivery Volume
- Email Delivery Infrastructure
Some of these are well-known but frequently fall by the wayside. The most successful email marketing campaigns are those that follow these simple but powerful email marketing practices.
Your audience is the most valuable asset in your business. Without it, you cannot make sales. In 2019, knowing and engaging with your audience is more important than anything else — in fact, it’s the key to your success in email marketing.
Firstly, never source your email address list from friends, third-party data providers, or websites. This is no longer an effective strategy. In fact, it’s actually harmful, with the potential to hurt your brand, deliverability, and domain. Your domains and delivery IP addresses are likely to be blacklisted, causing damage to your reputation that could take months to correct. A list of email addresses from a third-party source does not necessarily comprise an audience for your brand. In addition, sending irrelevant emails to uninterested recipients won’t bring you business.