Email Marketing Best Practices for 2019

Email Marketing Best Practices for 2019

It’s been more than 30 years since the first commercial email was sent, but email is still the most important and effective way to reach your audience. However, email has evolved in the 2010s, and millions of businesses are trying to reach their audience on this platform. This means getting your audience’s attention is much more difficult than it was 10 years ago, and it’s getting more difficult every day. In 2019, the email marketing techniques of the 2000s are no longer effective.

Keeping up-to-date on email marketing techniques and tactics allows you to separate your marketing from that of your competitors, which means higher open rates, click-through rates, and conversions. In this article, we will share the top 8 email marketing best practice tips, tricks, and ideas to help put your business ahead of your competitors. These include information on:

  • Audience
  • Single Opt-In vs. Double Opt-In
  • Segmentation
  • Engagement and Interaction
  • Email Design in the Mobile Era
  • Frequency and Timing
  • Delivery Volume
  • Email Delivery Infrastructure

Some of these are well-known but frequently fall by the wayside. The most successful email marketing campaigns are those that follow these simple but powerful email marketing practices.


Your audience is the most valuable asset in your business. Without it, you cannot make sales. In 2019, knowing and engaging with your audience is more important than anything else — in fact, it’s the key to your success in email marketing.

Firstly, never source your email address list from friends, third-party data providers, or websites. This is no longer an effective strategy. In fact, it’s actually harmful, with the potential to hurt your brand, deliverability, and domain. Your domains and delivery IP addresses are likely to be blacklisted, causing damage to your reputation that could take months to correct. A list of email addresses from a third-party source does not necessarily comprise an audience for your brand. In addition, sending irrelevant emails to uninterested recipients won’t bring you business.

>> To read the “Email Marketing Best Practices for 2019”, download the free e-book now

Did you enjoy this article? Did it make you laugh or spark an idea? If so please like share, comment and recommend to your friends:​

Share on facebook
Share on twitter
Share on linkedin

Other popular articles:

Activate your demo account

Turn your agency into a profitable email marketing service in a day. Activate your trial account by clicking the button below. It will take only a minute.

"Sendloop Studio's platform helped us to build a robust and continuous email marketing strategy. This was the biggest change and helped us to build a strong communication with our audience."
Christine de Leon
Christine de León
Head of Content, Connected Pictures

You're in good company. If you are not happy with our platform and services, we don't lock you in.

100% Customer Satisfaction

60-day no-questions-asked money-back guarantee.

Personal Support Service

Get one-to-one video call sessions for training.

No Commitments

No long-term commitments or contracts.

Octeth, Inc.
156 2nd St. San Francisco 94105 CA United States
Sendloop is a registered trademark of Octeth, Inc.
©Copyright Octeth, Inc. All rights reserved.

Made with 💛 in San Francisco and Istanbul.

Request a Demo

Schedule a call with one of our team members to learn more about Sendloop Studio Audience Management Platform.

[Case Study] How Konsist manages the email marketing campaigns of dozens of clients every day:

Konsist, located in Palm Springs, California, was managing its client email marketing accounts separately, and it was a time-intensive process to switch back and forth between accounts to manage campaigns.

Konsist is now managing all client accounts, assets, and campaigns under one roof. Its productivity is maximized by 100%, and it can deliver results for clients faster and in a better way.

“The Sendloop Studio team is so awesome to work with; they got us 100% productivity boost on our email marketing services.” – Adnan LaPamuk

The Venue Newsletter
Adnan LaPamuk
Adnan LaPamuk
Agency Owner, Konsist
Palm Springs

Let's talk!

Any questions? Leave your contact info and we will call you back asap.